Reason to Buy ↑
Differrenitian ↑
Price Premiume ↑
Channel Member Interest ↑
Brand Extension ↑
Context ↑
Sivadas ↑
Jocoby&Kyner ↑
Kuhl&Beckman ↑
Hjalte&Larsson ↑
Unaided Awareness ↑
Tucher ↑
Mc Connell ↑
Fisler ↑
Kappferer ↑
Reduced Marketing Costs ↑
Competitive Advantage ↑
Attracting New Customers ↑
Help Process / Retrieve Information ↑
Volvo ↑
BMW ↑
UP ↑
Eda Atilgan, S, Afak Aksoy and Serkan Akinic-Akdeniz University, Antalya, Turkey ↑
British Petroleom ↑
Anderson & Burns ↑
Methodology ↑
Decart ↑
Survey research ↑
Correlatonal research ↑
Action research ↑
Case study ↑
Ex-post Facto research ↑
Casual Model ↑
Bentler&chou ↑
Sharman & Bearden ↑
Missing Values ↑
List Wise ↑
Pair Wise ↑
Structural Equation Model (SEM) ↑